Whether your style is classic and traditional or bold and dramatic — it all starts with how your gown makes you feel. And nothing feels like an Allure. I Do Bridal and Formal is the exclusive retailer for Allure Bridal in the Mobile area.

Sherri Hill’s exclusive dress collections optimize the fashionable lifestyle of today’s trendsetting women. With figure-hugging silhouettes, sparkling beadwork, and bold colors, you are sure to be a stunner!

From the world’s finest laces, laser-cut with careful precision—to luxury fabrics donning elaborate hand-beaded elements—these details create a design for the bride seeking a custom, high-fashion masterpiece that is truly one of its kind.

From sexy slits and spaghetti straps to plunging necklines and form-fitting silhouettes, the latest gowns from Essense of Australia are the epitome of timeless style and modern glamour.

Lillian West draws inspiration from the free-spirited Parisian artisans. Full of personality and designed for the individual, these gowns embrace the imagination of every bride.

Give your forever fairytale an ultra-glamorous twist. Stunning sparkle, lovely lace, and layers of frothy tulle give these classy silhouettes a touch of runway-inspired flair.

This collection tells the story of today’s modern bride searching for a wedding dress that will stand the test of time. From striking drama to effortless sultry romance these styles are a fusion of classic and contemporary.